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Kristen Vilchek

MASTERING ONLINE REPUTATION MANAGEMENT (ORM): AN ONLINE COACH’S GUIDE TO NAVIGATING NEGATIVE CRITICISM  

With the vast reach of social media comes the potential for negative criticism which poses a challenge to people like you (online coaches), who rely on social media platforms such as Instagram for marketing, client engagement, communication, etc.  However, with the right approach, you will be equipped to effectively navigate negative criticism and emerge with […]

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UNLOCKING THE STRENGTH OF DISPLAY ADS: A COACH’S GUIDE TO TARGETING YOUR AUDIENCE 

Being a coach, whether that means powerlifting, weightlifting or general fitness, your expertise lies in building strength and changing lives through lifting. However, showcasing your unique coaching expertise and reaching your target audience may be a different story. This is where display ads can come into play…  WHAT IS A DISPLAY AD?  Display ads are

UNLOCKING THE STRENGTH OF DISPLAY ADS: A COACH’S GUIDE TO TARGETING YOUR AUDIENCE  Read More »

EMAIL LIBERATION 101: OUTSMARTING SPAM FILTERS WITH EASE 

EMAIL MARKETING FREEDOM OR JAIL   Email marketing is easily one of the most effective ways to reach your target audience (and hopefully customers). However, when your emails get caught in spam filters, or email jail as I like to call it, all those efforts have gone out the window.   Now, spam filters are there to

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Strength in Identity: A Coach’s Guide to Building a Brand 💪🏼 

In the oversaturated market of fitness coaches, success is going to need to extend beyond the squat rack. As a coach, you will need to focus on building a brand. But what does that mean, “building a brand”? Building a brand is about creating a unique identity that resonates both with the weights your lifting and

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PRing Your Lifts and Likes: 14 Strategies to Boost Your Social Media Content as a Powerlifting Coach

In the competitive realm of powerlifting coaching, leveraging social media is not just about showcasing your best SBD (squat, bench, and deadlift) or your next Technique Tuesday tip, but also about building a community, inspiring athletes, and attracting potential clients. A carefully thought-out social media content marketing strategy can set you apart AND elevate your

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From Domain to Design: 6 Essential Tips for Starting Your Own Website 

Creating a website may sound like a daunting or overwhelming task…  And at times  It definitely can be…   Especially if this is your first time!  Trust me, I can speak from experience!   But I can also assure you it is one of the most creative, engaging, and eye-opening experiences.  So lucky for you.. I am

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ONCE UPON A POST: HOW MARKETERS CAN USE STORYTELLING ON SOCIAL MEDIA 📖 

Just as you guessed it, we’re talking the literal act of telling a story.   But through your next Instagram post.   What do you mean ‘storytelling’?  And I don’t mean with posting a paragraph, a picture of some writing, or even a video of you telling a story.   We’re talking beginning, middle, and end.   We’re talking

ONCE UPON A POST: HOW MARKETERS CAN USE STORYTELLING ON SOCIAL MEDIA 📖  Read More »

UNLOCKING DATAVIZ COMMUNICATION: 7 KEYS TO COMMUNICATING DATA 🔑 

As I’ve mentioned before, I am all about working smarter, not harder.  So, what’s better than having a quick guide of tips to take your dataviz to the next level?  Let’s get into it!  7 KEYS TO COMMUNICATING ABOUT DATA  In order for your message to be interpreted correctly, it is important to know what

UNLOCKING DATAVIZ COMMUNICATION: 7 KEYS TO COMMUNICATING DATA 🔑  Read More »

EVERYDAY DATAVIZ: THE VIZ TO YOUR DATA IN SOCIAL MEDIA MARKETING 

The Viz? To my Data?   You’re probably wondering what dataviz is I speak of?  Well, dataviz is short and sweet for data visualization.   So, in long (and sweet), dataviz is the graphical representation of information and data.  It is how we, as marketers, can use visual elements such as charts, maps, and graphs to help

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