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Brand Management

Strength in Identity: A Coach’s Guide to Building a Brand 💪🏼 

In the oversaturated market of fitness coaches, success is going to need to extend beyond the squat rack. As a coach, you will need to focus on building a brand. But what does that mean, “building a brand”? Building a brand is about creating a unique identity that resonates both with the weights your lifting and […]

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PRing Your Lifts and Likes: 14 Strategies to Boost Your Social Media Content as a Powerlifting Coach

In the competitive realm of powerlifting coaching, leveraging social media is not just about showcasing your best SBD (squat, bench, and deadlift) or your next Technique Tuesday tip, but also about building a community, inspiring athletes, and attracting potential clients. A carefully thought-out social media content marketing strategy can set you apart AND elevate your

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