fbpx

MASTERING ONLINE REPUTATION MANAGEMENT (ORM): AN ONLINE COACH’S GUIDE TO NAVIGATING NEGATIVE CRITICISM  

With the vast reach of social media comes the potential for negative criticism which poses a challenge to people like you (online coaches), who rely on social media platforms such as Instagram for marketing, client engagement, communication, etc.  However, with the right approach, you will be equipped to effectively navigate negative criticism and emerge with your reputation intact using the three T’s of ORM.  

THREE T’S OF ORM 

So, how should online coaches effectively manage their online reputation when faced with unfavorable feedback? Let’s explore the three T’s of Online Reputation Management:  

  • TIMELINESS: When faced with negative criticism, being prompt is going to be key. You should aim to address the issue at hand ASAP. This allows you to get control and help the situation from escalating or gaining any more traction. Furthermore, acknowledging negative criticism publicly helps convey your commitment to resolving the issue and demonstrates your attentiveness to your clients’ concerns.  

🔑 Timing is everything. 

  • TRANSPARENCY: Be open and honest in your communication. Both in your communication with the individual raising the criticism and your broader audience (everyone else). Giving transparent explanations and clarification provides authenticity and credibility. Therefore, it’ll assist in mitigating the impact of the negative criticism on your brand’s reputation.  

🔑 Transparency fosters trust. 

  • TRAINING: Have a clear plan of action outlined for your team so everyone knows their role and how to respond in ​different​ situations. It could be beneficial to have regular training sessions to ensure everyone is up to date and confident on how to handle in managing online reputation emergencies. 

🔑Preparation gets everyone on the same page and a protocol. 

FINAL THOUGHTS 

Focusing on timeliness, transparency, and training when it comes to Online Reputation Management will allow you, as a coach, to effectively navigate negative criticism on social media and safeguard your online reputation.  

🔑 Every interaction is an opportunity to demonstrate you and your brand’s integrity, professionalism, and commitment to client satisfaction. With the right approach, such as the Three T’s, you can turn negative criticism into an opportunity of growth and ultimately strengthen your reputation in the eyes of your past present and future clients.  

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top