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marketing communication

MASTERING ONLINE REPUTATION MANAGEMENT (ORM): AN ONLINE COACH’S GUIDE TO NAVIGATING NEGATIVE CRITICISM  

With the vast reach of social media comes the potential for negative criticism which poses a challenge to people like you (online coaches), who rely on social media platforms such as Instagram for marketing, client engagement, communication, etc.  However, with the right approach, you will be equipped to effectively navigate negative criticism and emerge with […]

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EMAIL LIBERATION 101: OUTSMARTING SPAM FILTERS WITH EASE 

EMAIL MARKETING FREEDOM OR JAIL   Email marketing is easily one of the most effective ways to reach your target audience (and hopefully customers). However, when your emails get caught in spam filters, or email jail as I like to call it, all those efforts have gone out the window.   Now, spam filters are there to

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EVERYDAY DATAVIZ: THE VIZ TO YOUR DATA IN SOCIAL MEDIA MARKETING 

The Viz? To my Data?   You’re probably wondering what dataviz is I speak of?  Well, dataviz is short and sweet for data visualization.   So, in long (and sweet), dataviz is the graphical representation of information and data.  It is how we, as marketers, can use visual elements such as charts, maps, and graphs to help

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