In the digital world, keywords are the compass guiding users to their next recipe, newest pair of leggings, and their next coach. Understanding the significance is pivotal for coaches wanting to expand their online presence.  

Enjoy a cup of coffee with me as we unravel the mystery of keywords, their role in Search Engine Optimization (SEO), and steps you can take to improve your coaching website or social media’s ranking for relevant keywords.   


Keywords are the bread and butter of SEO. They are the words and phrases that users enter into search engines when they are trying to find information, answers to their question, and or a product or service.  

Keywords are essentially the language of search engines, connecting the users to the content that best matches what they are looking for.  

For example, a coach would want to consider including words such as “strength training,” “powerlifting programming,” “fitness coaching.” 


Keywords take on a multifaceted role in SEO, influencing your website’s visibility and ranking within the search engine results. Keywords are essential to SEO success. Keywords play a role in your websites: 

  • Relevance: Keywords communicate to search engines the relevance of your page’s content to the users’ queries. Using relevant keywords throughout your pages content, tags, headings, etc. will help increase the likelihood of appearing on the search engine results page (SERP). 
  • Visibility: Keywords allow you to optimize your page for specific topics and themes. Therefore, when users search those keywords, search engines will be more likely to post your page on the SERP. 
  • Traffic Generation: Keywords can help drive organic traffic. When your pages are more prominent in SERP, it will in turn attract more clicks, and ultimately more potential client conversions.  


  1. KEYWORD RESEARCH: Take some time to thoroughly research relevant keywords and phrases that your desired potential clients may use when searching for coaching services. There are tools such as Google Keywords Planner or SEMrush that can help you discover the high volume keywords.  

🔑 Focus on long-tail keyword (specific, targeted phrases) to attract users.  

  1. OPTIMIZE ON PAGE ELEMENTS: Once you have identified your specific and targeted keywords, strategically incorporate them…  
  • Tags and Meta Descriptions: Optimize your title tags and meta descriptions with your relevant keywords to improve CTR.  
  • Headings and Subheadings: Use keywords in all headings, not only structure your content, but also make it more readable to search engines and your audience.  
  • Body Content: Integrate keywords throughout your content, on all pages, without sacrificing context and value for your readers.  
  • URLs and Alt Text: Incorporate keywords in your URLs for all pages and to your images’ alt text to provide additional context for search engines.  

🔑 If you see the opportunity to integrate a keyword, don’t even hesitate, just do it! 

  1. CREATE HIGH QUALITY CONTENT: Take the time to create high-quality and informative content that will address the interests and needs of your desired audience. Center your content (blog posts, instructional videos, workout programs and guides, etc.) around your relevant keywords. Having high-quality content will not only enhance user experience and engagement, but it will also attract natural backlinks and signals to search engines the relevance and authority of your pages.  

🔑 Quality content with intention = engagement and relevance. 


Keywords are the key to unlocking greater visibility, relevance, and traffic for your website or social media. Once you understand the part keywords play in SEO you can better optimize your pages through thorough keyword research which will in turn help you optimize on-page elements and produce quality content. This will ultimately improve your website’s ranking in relevant keywords and attract more potential clients to your coaching services.  

Understanding the role of keywords in SEO and how they can guide your page’s ranking for relevant keywords, which can ultimately attract more potential clients to your coaching services.  

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