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UNLOCKING THE STRENGTH OF DISPLAY ADS: A COACH’S GUIDE TO TARGETING YOUR AUDIENCE 

Being a coach, whether that means powerlifting, weightlifting or general fitness, your expertise lies in building strength and changing lives through lifting. However, showcasing your unique coaching expertise and reaching your target audience may be a different story. This is where display ads can come into play… 

WHAT IS A DISPLAY AD? 

Display ads are static (ads that are the same for everyone) or dynamic (ads that change per user behavior) advertisements that appear on websites, apps, or social media platforms. Unlike text-based ads, display ads leverage images, videos, and other interactive elements to capture the audience and convey the message effectively.  

5 WAYS TO USE DISPLAY ADS TO TARGET YOUR AUDIENCE AS A COACH  

  1. Define Your Audience: It is crucial to identify your target audience. As a coach, your ideal audience will likely be athletes looking to progress their strength, fitness enthusiasts, or those interested in improving their overall health. By defining your audience, you can tailor your ads to resonate with the needs and goals of your ideal clients.  
  1. Craft Compelling Visuals: Visual cues in motivating or inspiring your clients is going to be key as a coach. You can leverage this knowledge to create captivating visuals for your display ads. This could include before and after transformation images/videos, a graph of client progress of a lift over time, highlighting your coaching methodology, etc. You just need to make sure your visuals are attention-grabbing and reflective of you and your brand.  
  1. Leverage Targeting Options: Take advantage of targeting options such as demographics, interests, and online behaviors to ensure your ads reach the right audience. For example, you can target individuals who have shown interest in powerlifting gyms or websites or engage with fitness influencers, gyms, and prominent individuals in the sport on social media. 
  1. Optimize for Conversions: At the end of the day, your goal is to convert your viewers into your clients. Implementing conversion tracking tools will allow you to measure the effectiveness of your display ads and optimize them for better results. This could look like directing viewers to your Instagram or webpage to sign up for a consultation; just make sure your ads have a clear call-to-action that encourages your desired action. 
  1. Monitor and Adjust: As our digital environment is constantly changing and evolving, it is going to be essential to monitor your display ads performance regularly. Keep an eye on key metrics such as click-through rates, conversion rates, and cost per acquisition. Based on the insights gathered, adjust your targeting, messaging, or visuals to optimize your campaigns for maximum effectiveness. 

FINAL THOUGHTS 

Display ads offer coaches a powerful platform to showcase their expertise, grow their roster, and ultimately grow their coaching business. By defining your audience, crafting compelling visuals, leveraging targeting options, optimizing for conversions, and continuously monitoring performance, you can unlock the strength of display ads to take your coaching business to the next level.  

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